Motorists use a device to help them identify if their vehicle’s speed is being monitored. This device is called a radar detector. It has the capacity to notify the driver if police radar is identifying its speed. Although it is legal in most states, it is still important to know more about radar detectors and [...]
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This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales and marketing angles for each particular model.
In this article, [...]
Continue reading about Honda - Changing The Way They Market The Civic
Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products. The most widely circulated of these point of sale products is their individual model brochures.
In this article, we are going to take a thorough look into the 2008 Honda Accord marketing product brochure. This is a 23 page brochure [...]
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